Labels

A label is a tag you put on a subscriber so you can find them again: VIP, came from the podcast, met at an event. You make the labels, you decide who gets them, and only you and your editors ever see them. Readers never do.

Labels belong to one publication. Two publications of yours don't share their labels, and a label on a subscriber of one is invisible in the other.

Make a label

Labels live in Studio > Editorial > Labels.

1. Choose New label, or Label in the Create menu at the bottom of Studio's left menu, which opens the same window.
2. Give it a Name. It can be up to 40 characters, and two labels in the same publication can't have the same name (capitals and accents don't count, so "VIP" and "vip" are the same name).
3. Add a Description if you want one, up to 200 characters. It's there for you and your editors, to remember what the label means.
4. Pick a colour. There are five, taken from your publication's theme: Primary, Accent, Green, Red and Neutral.
5. Choose Create.

A publication can have up to 100 labels, and one subscriber can carry up to 50.

Each row of the Labels page shows the label, how many subscribers have it and its description. The buttons on the right do three things:

• See its subscribers opens Studio > Audience > Subscribers, showing only the people who have that label.
• Edit changes the name, description or colour. A renamed label is renamed everywhere it was already used.
• Remove deletes the label. Before it does, Peakub asks you to confirm and tells you how many subscribers will lose it. Removing a label takes it off everyone who had it.

Label subscribers one at a time

In Studio > Audience > Subscribers, the table has a Labels column showing each subscriber's labels. The edit button next to them opens a window listing all your labels: click one to put it on that subscriber, click it again to take it off. Each click is saved at once.

You can also make a new label from that window, with New label, without going back to the Labels page.

Label many subscribers at once

1. In Studio > Audience > Subscribers, tick the subscribers you want.
2. Choose Add a label or Remove a label.
3. Click a label in the window. It's added to (or taken off) every selected subscriber.

Find subscribers by label

When your publication has labels, Studio > Audience > Subscribers shows a row of label chips above the table. Click one to see only the subscribers with that label, or All to go back to everyone. The Export CSV button then exports the list as filtered. See Segments for what the export contains.

Add labels when you import subscribers

Labels can be added while you import subscribers:

• In a CSV file, add a column named tags (or labels). Each subscriber gets the labels written in their row. Put several in one cell by separating them with commas, semicolons or vertical bars, for example VIP; podcast. A row can carry up to 20. A label that doesn't exist yet is created for you.
• In the import window, the Label everyone in this import (optional) menu puts one label you already have on every subscriber in that import. It works for a pasted list of emails as well as for a file. The menu is always there, and its first choice, New label, makes a label right in the window and picks it at once.

Put labels on everyone who subscribes

Labels can also go on new subscribers as they sign up. In Studio > Audience > Subscribers, the Settings button opens the Subscribers settings (they are in All settings too). Labels for every new subscriber takes one or several labels, and New label is there as well. They are put on everyone who subscribes by themselves from then on. People you import keep their own labels and don't get these. See The Subscribers tab.

Use labels in segments

A label is the simplest way to build a segment: a segment condition can ask for subscribers who have a label or who don't have it. Because a segment follows its conditions, adding or removing a label on a subscriber moves them in or out of it by itself.

Good to know

• Labels don't do anything on their own. They don't change what a subscriber can read or pay, and they don't send anything. They're for sorting and for choosing who an email goes to.
• Labels aren't brought across from another platform when you migrate yet. Use a CSV file with a tags column to bring yours in.
• Labels can't be put on a subscriber by what they do, such as reading or clicking. You add them yourself or through an import.