Growth & Audience

Writing is one half of this; the other is understanding who's reading, and giving them - and people like them - a reason to stick around.

Watching your subscriber count actually mean something

Follows and subscribes are counted separately in your dashboard, because they're different commitments - see For Readers if you need the distinction spelled out. Growth over time matters more than any single day's number.

How readers find you without following you yet

See Discovery.

Turning existing readers into new ones

See Referrals.

Knowing and grouping your subscribers

See The Subscribers tab for your list, its settings and its export, Labels to tag subscribers yourself, and Segments to group them, export them and send an email to some of them only.