Calls to action
Subscribe, upgrade, share or comment buttons you write once, change in one place and place in pages and articles
A call to action is a button that asks a reader to do one thing: subscribe, become a paid member, share, join the book club, leave a comment, or go somewhere. It is a kind of snippet, so you write it once and change it in one place. Wherever it is placed, the change follows.
Make one
In Studio > Snippets, the Calls to action row lists them like the other
kinds. Choose New call to action to make one. Its editor shows the button
as readers will see it, and under it:
- What it does: pick one of the actions below.
- Button: the text on the button. Left empty, it uses the action's own text.
- Caption: an optional line above the button. Subscribe, with a caption starts with "Get every new post in your inbox. It's free."
- Where it leads, for Custom only: any web address, or any of your publication's content.
You can also make one on the spot while writing, from the "/" menu of the article editor. The menu proposes each button already drawn in your publication's colors. See Snippets and blocks from your publication in an article.
The actions
| Action | What the button does on the site | In the email |
|---|---|---|
| Subscribe and Subscribe, with a caption | Starts the subscribe flow, as the Subscribe button of your publication does | Not shown: someone reading the newsletter is subscribed already |
| Upgrade to paid | Opens the offers to become a paid member | Free readers get a button to your paid plans. Paid readers don't see it |
| Share this post | Opens the device's share menu on a phone, or a window with Email, Bluesky, X, LinkedIn and Copy the link | The same share links as plain links, since an email can't open a share menu |
| Share the publication | The same, for your publication's address | The same |
| Join the book club | Goes to your book club | A button that goes to it |
| Leave a comment | Goes to the comments under the article | A button that goes to them |
| Custom | Opens the address or the content you chose | A button that goes to it |
Links in emails point at your publication's real address, and they are counted like your other links.
Where to place one
- In an article, with the "/" menu, under Calls to action.
- In a page, as the Call to action block of the page editor. See Page editor.
An article shows the call to action as it is published now. Keep it as it is now on the block freezes the article's copy.
Announcements
Announcements are the other new row of the Snippets tab. An announcement used to be made inside a page only. It is now listed in the Snippets tab, can be placed in an article from the "/" menu, and keeps its from and until dates wherever it is placed.
Not available yet
- Refer a friend, which waits for referrals to be finished.
- Gift a subscription.
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